Principal Product Marketing Manager, Developer Platform & GTM

Role Overview

Atlassian is looking for a Senior Product Marketing Manager to own how we bring our developer platform to market, with primary responsibility for Forge and the broader developer GTM. This is a hybrid Product Marketing + Developer GTM role. You’ll shape the story for technical products, translate complex capabilities into value developers care about, and build the GTM motions that drive awareness, activation, and adoption.

What You Will Do

Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s broader developer platform. Partner deeply with Product and Engineering to translate technical capabilities into compelling developer value and develop a POV on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows.

Why It Might Be a Fit

You don’t need to be an engineer, but you should be comfortable getting technical. You can sit with Product and Engineering to understand an API, developer platform capability, AI workflow, or emerging protocol, then turn around and explain why it matters to a developer and build the GTM around it.

Requirements

• 7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines.
• Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
• Enough technical fluency to work credibly with Product and Engineering.
• Strong positioning and storytelling skills.
• Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
• Ability to operate strategically and execute.
• Strong cross-functional instincts and comfort operating in ambiguity.
• A bias toward developer and business outcomes, not just launches, impressions, or event attendance.

Benefits

• Health and wellbeing resources
• Paid volunteer days
• Competitive compensation
• Bonuses
• Commissions
• Equity