Demand Generation Strategist

Role Overview

The Demand Generation Strategist is responsible for developing and executing AVE’s demand generation strategy across its portfolio of communities nationwide. This position drives top-of-funnel awareness, qualified traffic, and lead generation that fuel occupancy and revenue growth.

What You Will Do

As the Demand Generation Strategist, you will collaborate closely with the EVP of Marketing Communications and VP of Revenue & Data Strategy to translate market trends and property performance into campaigns that generate demand. You will lead marketing strategy discussions with Property Leadership, coordinate execution through the AVE Marketing Creative Production Team, and partner with Sales Leadership to support B2B partnerships and referral marketing efforts.

Why It Might Be a Fit

This role will be multifaceted, encompassing demand generation and channel mix strategy, campaign planning and calendar management, digital marketing (SEO/GEO/PPC and paid media), conversion rate optimization, performance analysis, and marketing technology.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
• Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
• Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
• Multi-family lease-up strategy experience desirable
• Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
• Strong leadership experience influencing change internally/selling programs to executives desirable
• Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
• Strong knowledge of emerging marketing trends and technologies
• Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
• Experience managing external partners and agencies
• Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
• Ability to collaborate effectively with cross-functional teams
• Strong project management skills and ability to manage multiple projects simultaneously
• Supervisory or managerial experience a plus
• Certifications in digital marketing or related fields (e.g., Google certification) are desirable

Benefits

• PTO
• Medical
• Vision
• Dental
• 401k (permanent full-time roles only)
• Birthday Time Off (permanent part-time and full-time roles only)
• Volunteer Time Off (permanent part-time and full-time roles only)
• Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)