Senior Insights Strategy Executive — Product Marketing

Role Overview

Leads and communicates complex marketing insights using a range of data, research, modeling, experimentation, AI, and measurement capabilities to improve product marketing decisions and business outcomes. Partners with demand-generation teams, line-of-business marketers, product owners, strategists, and senior executives to frame high-value questions, translate business needs into clear technical requirements, and convert analysis into practical action.

What You Will Do

Advise demand-generation and line-of-business product marketing teams on the use of insights derived from client, prospect, media, channel, research, modeling, and AI capabilities to improve marketing decisions and outcomes. Govern a prioritized learning agenda across competing campaign, product, audience, channel, and line-of-business demands, balancing immediate decisions with reusable enterprise value.

Why It Might Be a Fit

The ideal candidate will be a technically fluent and strategically minded internal consultant who connects product marketing objectives and operational pain points to the data, evidence, and technical solutions required to address them.

Requirements

• Bachelor’s degree in marketing, business, analytics, economics, or a related field, or equivalent work experience.
• Minimum 10 years of experience in marketing analytics, growth strategy, consumer financial services, product marketing, or consulting.
• Command of demand generation, segmentation, experimentation, attribution, AI applications, measurement, and data governance.
• Strong executive communication, prioritization, consulting, and stakeholder-management skills, with a record of balancing speed, rigor, scalability, risk, and cost.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Life insurance