Director of Digital Marketing

Role Overview

Establish and execute comprehensive digital channel strategies that make a real, measurable impact across owned and organic platforms. Lead strategy, execution, and optimization across Banner Health’s owned and organic digital marketing channels.

What You Will Do

Develop and execute digital marketing strategies, lead campaign execution, drive performance and conversion optimization, and build the organizational capability to execute sophisticated digital marketing at scale.

Why It Might Be a Fit

This role requires a leader who can establish digital channel strategies, lead campaign execution, drive performance and conversion optimization, and build the organizational capability to execute sophisticated digital marketing at scale.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 7+ years of progressive digital marketing experience
• 5+ years of leadership experience building and managing high-performing marketing teams
• Proven track record developing and executing integrated digital marketing strategies
• Deep expertise in email marketing strategy, execution, and optimization
• Strong background in organic social media marketing
• Solid understanding of SEO/AEO principles
• Experience with digital marketing planning, campaign orchestration, and cross-channel integration
• Strong analytical skills with experience establishing KPIs and driving optimization decisions

Benefits

• Health, financial, and security benefits
• Option to participate in Management Incentive Program
• Total Rewards package