Director – Digital Growth & eComm (Wellness & Stimulation)

Role Overview

The Director, Digital Growth & eCommerce will own and scale the brand’s digital commerce business during a high-growth, scale-up phase. This role carries full P&L responsibility for the e-commerce channel and is accountable for revenue growth, contribution margin, and long-term profitability across DTC owned platforms and third-party marketplaces.

What You Will Do

Lead the consumer and commercial learning agenda for Wellbeing & Stimulation brands, identify audiences, need states, propositions, claims, content approaches, and product formats, translate learning into clear recommendations for innovation, packaging, claims, commercialization, and future investment decisions, and establish a test and learn framework to optimize acquisition, funnels, offers, and creative.

Why It Might Be a Fit

Success in this role requires a balance of strategic leadership and hands-on execution in a fast-moving, entrepreneurial environment. The ideal candidate will have 8–10+ years of experience in e-commerce, digital growth, or commercial leadership, ideally within CPG, beverage, wellness, or functional nutrition.

Requirements

• Bachelor’s degree required
• 8–10+ years of experience in e-commerce, digital growth, or commercial leadership, ideally within CPG, beverage, wellness, or functional nutrition
• Proven P&L ownership with responsibility for revenue, margin, and marketing investment decisions
• Experience scaling DTC and marketplace businesses in a high-growth or scale-up environment
• Strong expertise in performance marketing, CRO, CRM, and subscription-driven models
• Data-driven, financially fluent leader with strong business judgment and cross-functional influence
• Experience in nootropics, functional beverages, supplements, or wellness adjacencies
• Familiarity with regulated product categories and claims-driven consumer education
• Experience scaling Shopify-based ecosystems, CRM platforms, and retail media networks
• Comfort operating in ambiguity with a builder’s mindset

Benefits

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation
• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave: Sick and Personal Time, Vacation, Holidays, Paid Parental Leave + temporary reduced work schedule opportunity, Funeral Leave, Short-Term Disability Leave, Long-Term Disability Leave, Jury Duty Leave, Military Leave, Released Time for Children’s Education, Community Outreach Leave

Tagged as: Data Analysis, Financial Modeling