Field Marketing Specialist

Role Overview

Responsible for the design and execution of master and tactical marketing plans for seed and paid media, including campaign management, marketing programs, product marketing communication and promotional activities.

What You Will Do

Implement and execute on customer (farmer and channel) focused marketing campaigns linked to GtM strategies to achieve business targets of the customer facing squads.

Why It Might Be a Fit

Identify new and innovative (disruptive) ways and concepts to increase brand awareness, product usage and market share.

Requirements

• Bachelor’s degree in agriculture, marketing, brand management, business administration or related fields.
• Minimum 5 years’ experience in marketing or sales – preferably in smallholder markets in Africa
• Experience in tactical and strategic marketing, including digital marketing
• Sound corporate business acumen including strong relationship development skills
• Ability to work with multiple cross functional teams in the implementation of successful strategic business plans aligned to customer needs within the smallholder market
• Excellent communication and presentation skills.
• Fluent in English, oral and written, is required
• Ability to prioritize multiple tasks with associated deadlines for deliverable results.
• Proven ability to influence effectively in a matrix organization and works well in teams.
• Ability to drive change in complex and stable organization without disrupting mutual aligned business processes to reach business targets