Marketing Manager I

Role Overview

BBVA is a global company with over 160 years of history, operating in more than 25 countries, serving over 80 million customers. We are looking for a Marketing Manager I to develop our professional career.

What You Will Do

Design online and offline media plans, develop digital content strategy, plan annual media plan, execute relationships with media and partners, monitor media investments, and coordinate with sponsors and auspices of the brand.

Why It Might Be a Fit

The ideal candidate will have 8 years of relevant professional experience in Marketing, with a solid experience in Brand Strategy, Brand Building, Integrated Marketing, Communication, Media, and Digital Marketing.

Requirements

• University degree in Marketing, Administration, Economics, Communication, Engineering, or related disciplines.
• Desirable MBA, master’s degree, or postgraduate studies.
• 8 years of relevant professional experience in Marketing performing similar functions in Banking, financial services, cards, or payment media.
• Solid experience in Brand Strategy, Brand Building, Integrated Marketing, Communication, Media, and Digital Marketing.
• Experience in developing and executing full-funnel strategies and campaigns.
• Experience in loyalty, benefit programs, strategic alliances, and/or sponsorships, with demonstrable depth in at least one of these areas.
• Ability to interpret market studies, consumer insights, brand indicators, and campaign results.
• Experience in managing agencies, partners, budgets, and marketing projects end-to-end.
• Ability to work with multidisciplinary teams and stakeholders at different levels.