Digital Marketing Manager

Role Overview

The Digital Marketing Manager will be responsible for developing, executing, and optimizing the digital media strategy for a fintech brand, driving brand awareness, customer acquisition, app adoption, transaction growth, and engagement across digital channels.

What You Will Do

Develop annual, quarterly, and monthly digital media plans, manage media strategy across platforms, identify audience segments, and optimize campaigns for app downloads, registrations, and user retention.

Why It Might Be a Fit

The role requires a strong understanding of digital marketing, fintech customer journeys, and data-driven campaign management, with experience in managing digital media budgets and multi-channel campaigns.

Requirements

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field
• Professional certifications in Google Ads, Meta advertising, analytics, or performance marketing are an advantage
• 5–8 years of relevant experience in digital marketing, media planning, or performance marketing
• Experience in fintech, banking, MFS, payment services, e-commerce, or technology-driven businesses is preferred
• Proven experience managing digital media budgets and multi-channel campaigns