Global Director Marketing Communications, Content Strategy & Brand

Role Overview

The Global Director Marketing Communications, Content Strategy & Brand reports directly to the Chief Marketing Officer and is a key member of the Global Marketing team. Responsible for directing, implementing, monitoring, and evaluating marketing communications strategy and programs, including product launches, public relations, external and channel communications, branding, media relations and reputation management.

What You Will Do

Oversee best-in-class external marketing and communications campaigns, determine the right tactics for each marketing challenge, elevate Bracco brand awareness, deliver a Brand voice and maintain Brand integrity across all business platforms and geographies.

Why It Might Be a Fit

This position will contribute to the strategic development and integration of brand and customer strategies globally, developing programs to be leveraged by different geographies. The individual is accountable for marketing communication strategy definition and execution, content definition, digital and direct customer communication, events and tradeshows, agency management, team management.

Requirements

• Bachelor’s degree
• 8-10 years of marketing experience
• Preferably in the medical device/pharma industry
• Global and regional roles with a proven track record of high performance
• Demonstrated expertise in digital marketing
• Hands-on experience with marketing automation platforms
• Strong understanding of customer journey mapping, audience segmentation, and personalization strategies
• Strategic thinking combined with executional excellence
• Ability to develop insights and recommendations based on rigorous, analytical analysis
• Ability to both lead and be part of high-performing teams
• Strong organizational skills and proven ability to meet tight deadlines
• Effective communication and interpersonal skills
• Influence and leadership in matrix organization
• Ability to work internationally with diverse cultures
• Embracing ambiguity and uncertainty, being adaptive and resilient
• Able to travel up to 30-40% of the time

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Retirement plan
• Paid holidays
• Vacation time
• Sick leave
• Parental leave
• Wellness programs
• Relocation assistance
• Equity or stock options