Strategic Marketing Manager

Role Overview

The Strategic Marketing Manager collaborates with the Marketing Communications Director to develop and execute comprehensive marketing strategies that align with the Bank’s brand and business objectives. This role leads a team of MarComm professionals and ensures all initiatives align with the Bank’s vision, strategic priorities, and compliance standards.

What You Will Do

Develop and deliver targeted campaigns, advertising, and promotional materials for a designated line of business. Collaborate with internal teams and external agencies to refine media purchasing plans and optimize reach and engagement across channels.

Why It Might Be a Fit

This role requires strong leadership and collaboration skills, as well as the ability to analyze market research and customer insights to inform campaign planning and development.

Requirements

• Collaborate with the Marketing Communications Director to set and execute strategic marketing direction, initiatives, and budgets
• Develop and deliver targeted campaigns, advertising, and promotional materials for a designated line of business
• Lead a team of MarComm professionals and ensure all initiatives align with the Bank’s vision, strategic priorities, and compliance standards

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development