Product Marketing Senior Executive (Events & Sports)

Role Overview

We’re looking for a Product Marketing Senior Executive to play a key role in developing and delivering integrated marketing activity that engages supporters, maximises campaign performance and helps accelerate progress towards our mission of beating cancer.

What You Will Do

Deliver marketing activity across our helping to drive sign-ups, fundraising and supporter engagement, from planning through to execution, optimisation and evaluation.

Why It Might Be a Fit

Proven experience delivering successful multi-channel marketing activity that drives acquisition, engagement and value, ideally within a supporter, customer or participant-focused environment.

Requirements

• Proven experience delivering successful multi-channel marketing activity that drives acquisition, engagement and value, ideally within a supporter, customer or participant-focused environment.
• Experience building, delivering and optimising email and SMS communications, with a strong understanding of supporter or customer journeys.
• Experience managing agency and supplier relationships, with the ability to deliver activity effectively and maximise value from external partners.
• Confidence working with complex datasets, using insight to identify opportunities, investigate issues and inform marketing decisions.
• Demonstrable experience developing creative briefs, assets and content that deliver against campaign objectives
• Highly organised with the ability to manage competing priorities, meet deadlines and adapt to changing business needs.
• Excellent stakeholder management skills with the ability to build positive working relationships across teams.
• Experience using marketing automation platforms, with Adobe Campaign experience desirable.

Benefits

• Generous benefits package
• Wide range of career and personal development opportunities
• High-quality tools
• Improved work-life balance
• Career and personal development opportunities
• Generous benefits package