Senior Product Marketing Manager – Lifecycle & Customer Communications

Role Overview

The Senior Product Marketing Manager will own the end-to-end Lifecycle strategy and customer communications journey, leveraging data segmentation, experimentation, and AI capabilities to turn customer touchpoints into measurable conversion lift and sustained retention.

What You Will Do

Key responsibilities include setting the overall strategy for customer communications across email, SMS, in-app messaging, and call scripting, building a sophisticated segmentation and targeting framework, and leveraging AI capabilities for content generation and campaign optimization.

Why It Might Be a Fit

The ideal candidate will have a proven track record of managing multi-channel communications across complex conversion funnels, hands-on experience with customer engagement platforms, and a strong background in holdout testing and incrementality modeling.

Requirements

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
• Lifecycle Mastery: Proven track record of managing multi-channel communications across complex conversion funnels
• AI & MarTech Proficiency: Hands-on experience with customer engagement platforms, product analytics, and leveraging modern AI workflows for content generation and campaign optimization
• Data & Testing Rigor: Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments
• Cross-Functional Leadership: Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams
• Copywriting & Messaging: Exceptional ability to craft high-converting, compliant, and audience-tailored messaging

Benefits

• Competitive compensation: $135k – $166k
• Eligible for annual performance-based incentive
• Equity options
• 401(k) retirement plan
• Generous paid time off including Flexible Time Off (FTO) for all employees
• 100% paid parental leave for all parents
• Exceptional benefits including highly subsidized medical, dental, and vision plans
• Fully company-paid mental health, disability, and basic life insurance
• Optional benefits to suit individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
• Up to $1,000 per year for eligible professional development expenses
• Employee referral program