Director, Brand Marketing

Role Overview

The Director, Brand Marketing will lead the Carter’s brand strategy team, shaping the future of the Carter’s brand and creating meaningful connections with parents and families. The ideal candidate should have a strong background in consumer branding, omnichannel marketing, and a deep understanding of how to connect with today’s families.

What You Will Do

The Director, Brand Marketing will drive initiatives that grow brand equity, lead brand storytelling, and translate consumer insights into brand strategies. They will also collaborate with Design and Merchandising, build integrated brand marketing plans, and foster innovation.

Why It Might Be a Fit

The ideal candidate should have 10+ years of experience in brand management and marketing, a deep understanding of the digital and retail landscape, and a strong passion for children’s apparel and parenting needs.

Requirements

• 10+ years of experience in brand management and marketing
• Strong background in consumer branding and omnichannel marketing
• Deep understanding of how to connect with today’s families
• Ability to create an integrated brand marketing plan
• Strong written and verbal communication skills
• Experience leading and coaching teams
• Ability to balance creativity with organization and discipline

Benefits

• Career Development
• Diverse environment
• Equal opportunity employer
• Mentorship programs