Head Of Product Marketing

Role Overview

The Head of Product Marketing will own market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for Certify’s Provider Data Management platform. This is a high-impact, cross-functional role at the intersection of strategy, data, and commercialization.

What You Will Do

The Head of Product Marketing will own end-to-end competitive intelligence, develop and own Certify’s pricing strategy, evaluate and optimize Certify’s product portfolio, and own the translation of market intelligence into compelling market narratives that move buyers.

Why It Might Be a Fit

The ideal candidate will be able to turn raw market signals into clear, revenue-driving decisions and translate those decisions into compelling market narratives that move buyers.

Requirements

• 5–8+ years in competitive intelligence, market research, pricing strategy, or product strategy in a SaaS or technology-driven industry.
• Demonstrated track record developing and deploying pricing models that improved win rates, ACV, or NRR in a B2B context.
• Strong analytical skills — fluent in data and able to independently build financial models, analyze usage data, and synthesize qualitative and quantitative signals into crisp recommendations.
• Background in healthcare SaaS, health plan operations, or provider data — familiarity with credentialing, network management, or regulatory compliance a strong plus.
• Proven ability to influence cross-functional teams (Product, Sales, Finance, Marketing) and drive strategic decisions without direct authority.
• Exceptional communication and executive presentation skills — able to distill complex market dynamics into clear, compelling narratives for senior leadership and board-level audiences.

Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees
• Unlimited PTO, with at least two weeks off each year to recharge
• Health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women in India