Marketing Manager

Role Overview

The Marketing Manager will help drive prospect acquisition, brand awareness, and market growth for CFA Institute, with a focus on the United States and Canada. The role involves developing and executing integrated marketing campaigns that connect CFA Institute’s offerings with the right audiences.

What You Will Do

The Marketing Manager will develop and execute integrated, multi-channel marketing campaigns to generate qualified leads, attract new prospects, and drive measurable growth. This includes managing campaigns from initial strategy and messaging through channel selection, launch, performance analysis, and optimization.

Why It Might Be a Fit

The Marketing Manager will have the opportunity to make a measurable impact, shape CFA Institute’s marketing approach, and work with a global team. The role requires a proactive, commercially-minded approach, with the drive to identify opportunities and turn ideas into action.

Requirements

• At least 7 years of experience in market-led integrated marketing campaigns
• Investment/Finance industry experience
• Proven experience developing and executing multi-channel marketing campaigns
• Strong expertise in prospect acquisition and growth marketing
• Strong knowledge of digital marketing channels
• Experience managing marketing activity across complex, cross-functional organizations
• Strong analytical skills
• A bachelor’s degree in Marketing, Business, Communications, or a related field

Benefits

• Annual discretionary incentive bonus
• 12% employer contribution to a 401(k) or pension plan
• Comprehensive medical benefits package
• Health coverage
• Generous time off
• Competitive retirement plans
• Flexible work options
• Wellbeing and development programs