Digital Marketing Specialist (Venues)

Role Overview

The Digital Marketing Specialist, Venues is responsible for supporting the success of the CRVA’s digital properties and marketing strategy. This individual builds and maintains content for CRVA-managed websites, leads email/SMS marketing and communication efforts, and turns performance data into actionable improvements.

What You Will Do

Build, update and publish content for CRVA-managed websites and digital platforms, lead email/SMS marketing and communication efforts, and monitor and analyze performance of digital platforms and marketing efforts.

Why It Might Be a Fit

This role requires a detail-oriented multitasker with an ability to merge knowledge of digital experience with business priorities, and should readily adopt new technology, including AI-assisted workflows.

Requirements

• Proficiency with Microsoft 365 (Outlook, Teams, SharePoint, Excel)
• Experience with email and SMS marketing software (Hive, Prospect2 or similar a plus)
• Experience maintaining and improving website content via CMS; WordPress experience strongly preferred
• Ability to resize, crop and optimize images for digital applications and web performance
• General copywriting and editing for web and email (AP style a plus)
• Experience with Google Analytics (GA4) and/or other reporting and analytics applications
• Self-motivated team player with a positive outlook
• Demonstrated ability to manage multiple projects simultaneously, work within a team and across departments
• Possess time management skills, ability to prioritize and meet deadlines
• Demonstrated track record of detail-oriented execution of digital and/or marketing initiatives
• Demonstrated understanding of best practices and ability to quickly understand and evaluate emerging technology, including generative AI tools
• Working knowledge of HTML and CSS a plus
• Experience with WordPress page builders (Bricks Builder or similar) and Advanced Custom Fields a plus
• Familiarity with web accessibility standards (WCAG 2.1 AA) a plus
• Experience with SEO software a plus
• Knowledge of ticketing platforms a plus (e.g. Ticketmaster, Tessitura/TNEW)
• NASCAR industry knowledge or experience a plus
• Live event and/or venue marketing experience a plus
• Adobe Creative Cloud experience a plus

Benefits

• Comprehensive medical, dental, and vision coverage
• 457 Plan
• NC Retirement System plan
• CRVA University
• Employee Assistance Program
• Employee 1st Culture

Tagged as: Excel, Google Analytics