Digital Marketing Specialist

On Site Full TimePennsylvania, United StatesCleveland Brothers Equipment

Role Overview

Cleveland Brothers is seeking a technical and detail-oriented Digital Marketing Specialist to execute and optimize digital campaigns. The role involves building landing pages, setting up automation workflows in HubSpot, and maintaining data hygiene in our CRM.

What You Will Do

The primary responsibilities include campaign execution and automation, data hygiene and CRM management, SEO, social media, and paid media optimization, and performance reporting.

Why It Might Be a Fit

The ideal candidate will have a bachelor’s degree in marketing or a related field, 3-5 years of experience in digital campaign execution, and expertise in HubSpot, Microsoft Dynamics 365, and SEO/SEM execution.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • Minimum 3–5 years of hands-on experience in digital campaign execution, marketing operations, or demand generation
  • HubSpot Certified (Marketing Software, Email Marketing)
  • Working knowledge of Microsoft Dynamics 365
  • Proficiency in Copilot for M365 (Power Automate/Excel) and AI-assisted SEO tools
  • Strong Excel skills (VLOOKUP, Pivot Tables)
  • Experience setting up UTM parameters and tracking pixels

Benefits

  • Medical
  • Dental
  • Vision
  • Life insurance
  • 401(k) match
  • Short- and long-term disability
  • Health savings account
  • PTO
  • Profit Sharing Account

To apply for this job please visit myjobs.adp.com.


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