Product Marketing Manager 2

Role Overview

The Product Marketing Manager 2 will develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty’s business goals and Cook’s brand strategy. This role is HCP-focused at launch, with patient/DTC marketing expected to grow over time.

What You Will Do

Collaborate with senior specialty leadership, influence specialty business strategy, align mid-term marketing strategy, and develop the go-to-market strategy in close collaboration with product management, sales, and global functions.

Why It Might Be a Fit

Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires.

Requirements

• Bachelor’s degree in marketing or business
• 7-10 years of relevant experience in product marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
• Experience managing or marketing through a distribution or channel partner is strongly preferred
• Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience

Benefits

• Physical Requirements: Ability to travel domestically and weekends as needed up to 50%
• Work under general office environmental conditions