Director, Product Marketing & Commercial Enablement

Role Overview

The Director of Product Marketing & Commercial Enablement translates product strategy into customer value and commercial success, leading product positioning, messaging, go-to-market strategy, product launches, curriculum development, sales enablement, and customer education programs.

What You Will Do

Leads product marketing, curriculum development, sales enablement, and training teams, establishes strategy, priorities, governance, and execution plans, and develops a high-performing team.

Why It Might Be a Fit

The ideal candidate is a strategic, hands-on leader with experience leading product marketing and commercial enablement efforts, and is able to translate complex technical concepts into customer-centered messaging and training content.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Education, Organizational Development, or related field
• 10+ years of experience in product marketing, product management, category management, commercial enablement, customer education, sales enablement, marketing, or a related discipline
• 5+ years of leadership experience managing high-performing teams
• Demonstrated experience developing product positioning, value propositions, and messaging architectures, and translating them into successful go-to-market strategies, product launches, and commercialization plans
• Experience developing and delivering commercial education, sales training, customer education, or enablement programs
• Strong understanding of product lifecycle management and commercialization processes
• Ability to translate complex technical concepts into customer-centered messaging and training content
• Proven ability to influence across a matrixed organization and work effectively across Product Management, Sales, Marketing, Operations, Legal, and Executive Leadership teams
• Strong business acumen, strategic thinking, analytical capability, and financial literacy
• Experience leveraging market research, customer insights, competitive intelligence, and sales data to inform strategy
• Excellent communication, presentation, and stakeholder management skills
• Experience within manufacturing, building products, industrial, construction, or related industries preferred

Benefits

• Medical, dental, and vision benefits starting day 1
• PTO
• Paid holidays
• FSA
• Life insurance
• LTD
• STD
• 401k
• EAP
• Discount programs
• Tuition reimbursement
• Training
• Professional development