Rider Marketing Team Lead (Performance Marketing)

Role Overview

The Rider Marketing Team Lead will lead the EDP (Eats Delivery Partner) acquisition strategy and drive the growth of EDP. The team will research and innovate to create value for customers, merchants, and delivery partners.

What You Will Do

Establish a marketing strategy to optimize CAC, lead media planning to achieve core performance marketing KPIs, and define and manage user segment acquisition indicators and marketing taxonomy.

Why It Might Be a Fit

The successful candidate will have a marketing career of 10 years or more, experience in using MMP and attribution tools, and a deep understanding of full-funnel marketing and CAC and LTV-based budget management.

Requirements

• 10 years or more of marketing career
• Experience in using MMP and attribution tools such as Branch, AppsFlyer, Firebase, and GA
• Ability to optimize ad performance through detailed data analysis
• Experience in operating marketing operations with external agencies
• Deep understanding of full-funnel marketing and CAC and LTV-based budget management

Tagged as: Data Analysis