Marketing Analytics Manager

Role Overview

As a Marketing Analytics Manager at Credit Genie, you will own the development and refinement of multi-touch attribution and marketing mix modeling approaches to measure ROI across paid media, organic, and other channels. You will leverage experimentation frameworks to optimize campaign effectiveness and build intuitive dashboards to reveal trends and patterns.

What You Will Do

You will develop data-driven marketing KPIs, including customer acquisition cost, lifetime value, and campaign ROI, to assess the efficiency of marketing spend and channel performance. You will also act as a strategic thought partner and mentor, sharing best practices and guiding junior analysts in analytical rigor and business context.

Why It Might Be a Fit

This role requires a strong background in data analytics, marketing research, and statistical analysis. You will have the opportunity to work with a talented team of industry pioneers and contribute to the development of cutting-edge technology and customer-centric solutions.

Requirements

• Master’s degree in Marketing, Applied Analytics, or Mathematics
• Five years of experience in marketing analytics or a related field
• Data Analytics & Reporting
• SQL
• Data Visualization
• Marketing Research & Analysis
• A/B Testing & Experimentation Frameworks
• Multi-Touch and Marketing Mix Modeling
• ETL and Data Pipeline Development
• Cloud Data Warehousing (Snowflake)
• NoSQL Databases (DynamoDB)
• Statistical Analysis
• Machine Learning Fundamentals

Benefits

• 100% company-paid medical, dental, and vision coverage
• Up to $100 per month in fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO