Senior Manager, Brand Marketing Analytics

Role Overview

We are seeking a Senior Manager, Brand Marketing Analytics to build and own the marketing measurement and analytics capability for the Crocs brand across Global and Tier 1 markets. Reporting into the Director of Brand Marketing Strategy, you’ll be at the center of how we understand marketing impact.

What You Will Do

Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis. Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.

Why It Might Be a Fit

This role requires a strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners.

Requirements

• Bachelor’s degree in marketing, business, statistics, data science, or a related field — or equivalent years of relevant and related experience
• At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
• Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
• Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
• Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners
• Experience leading 3rd-party research and analytics vendors — ensuring strong methodologies, high data quality, and timely delivery of actionable outputs
• Self-starter with a bias for action — takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment
• Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision-making

Benefits

• Medical, dental, and vision coverage
• Life and AD&D
• Short and long-term disability coverage
• Paid time off
• Employee assistance
• 401k program with company match