Senior Manager, Lifecycle Marketing and CRM, LATAM

Role Overview

Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our Latin American markets. The role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.

What You Will Do

The Senior Manager will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery, including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in CRM, retention, or subscriber engagement marketing, with strong experience with Braze and a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.

Requirements

• 8+ years of experience in CRM, retention, or subscriber engagement marketing
• Strong experience with Braze (or comparable orchestration platforms)
• Deep knowledge of Latin American consumer behaviors, digital marketing platforms, and messaging ecosystems
• Strong creative acumen and storytelling ability
• Strong analytical skills to interpret performance data
• Proven ability to collaborate across regional and global teams

Benefits

• Great compensation package including salary plus performance bonus earning potential
• Flexible time off policies
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

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