UCANZ Marketing Operations, Senior Manager

Role Overview

The UCANZ Marketing Operations, Senior Manager is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready and successfully delivered marketing activity across the United States, Canada, Australia, New Zealand, and South Africa.

What You Will Do

The role owns the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll’s global capabilities across Integrated Planning, Campaign Operations, Marketing Production, Global Localization, and Marketing Delivery.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.

Requirements

• 8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations or a related field within entertainment, streaming, media, technology or another global consumer business
• Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, localization, asset management and delivery
• Strong understanding of marketing localization, including translation, transcreation, cultural adaptation, asset versioning, review and approval workflows and localized creative delivery at scale
• Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs
• Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing and promotional creative
• Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions
• Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies and deadlines simultaneously
• Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution
• Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures and time zones
• High attention to detail and a strong commitment to brand consistency, localization quality, executional excellence and the fan experience
• Familiarity with campaign-management, project-management, digital asset-management, localization-management and marketing-delivery platforms
• Experience working with creative agencies, localization vendors, production partners, media agencies and external distribution or commercial partners is a plus
• Demonstrated experience improving marketing workflows through standardization, automation, operational metrics and root-cause analysis
• Experience in anime, entertainment, streaming, television, gaming or another global content-led consumer business is highly preferred
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience

Benefits

• Dental insurance
• Vision insurance
• Performance bonuses
• Employer matched retirement savings
• Time-off programs
• Progressive health benefits and perks