Demand Generation Manager

Role Overview

The Demand Generation Manager will own the strategy, execution, measurement, and optimization of multichannel demand-generation programs. This role will be responsible for converting CyberSheath’s market expertise into awareness, engagement, qualified demand, sales opportunities, and measurable pipeline contribution.

What You Will Do

The ideal candidate combines B2B demand-generation expertise with strong campaign operations, content instincts, analytical rigor, and the ability to collaborate closely with Sales, subject-matter experts, external partners, and marketing leadership.

Why It Might Be a Fit

The successful candidate will have a practical, test-and-learn mindset with a strong sense of ownership and accountability, and will be comfortable working cross-functionally and influencing stakeholders without direct authority.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related discipline
• 5+ years of progressive B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign experience
• Demonstrated success building multichannel campaigns that produced measurable pipeline and revenue impact—not simply lead volume
• Experience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or regulated-industry solutions
• Strong knowledge of demand-generation fundamentals, including audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurture strategy, conversion optimization, and attribution
• Experience using CRM and marketing-automation platforms, such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or comparable systems
• Proficiency with marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools
• Excellent written, verbal, and presentation skills, with the ability to simplify technical concepts without sacrificing credibility
• Strong project-management skills, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-moving environment

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Budgeted Pay Range: $90,000—$125,000 USD