Associate Marketing Manager, CRM

Hybrid Full TimeMinnesota, United StatesDairy Queen

Role Overview

The Associate Marketing Manager, CRM plays a critical role in executing IDQ’s outbound direct-to-consumer marketing. They plan and deliver campaigns that influence customer behavior, drive brand loyalty, and increase sales.

What You Will Do

The ideal candidate will be familiar with CRM best practices, be able to lead and manage multiple projects simultaneously, and work cross-functionally with a growth mindset. They will drive strategy for DQ’s owned CRM channels, including email, push notifications, SMS/MMS, and other app-based messaging.

Why It Might Be a Fit

The ideal candidate will be highly motivated to drive CRM automation strategies and digital marketing for this iconic brand. They will know how to tailor messaging and create compelling marketing campaigns, all with a keen focus on driving incremental visits, higher check size and increasing brand love through engaging messaging.

Requirements

  • 3-5 years CRM experience
  • Bachelor’s degree in marketing, communications, or related course of study
  • Proven track record for successful management of projects from conception to completion
  • Experience with customer lifecycle and/or promotional strategy
  • Knowledgeable in marketing automation, database tools, and CRM analytics
  • Experience fostering effective partnerships with agency and/or vendor partners
  • Experience with Braze a plus

Benefits

  • Medical and dental coverage
  • 401K match
  • Paid time off
  • Parental leave
  • Volunteer time

To apply for this job please visit jobs.smartrecruiters.com.

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