Senior Associate Demand Generation

Role Overview

This position is responsible for planning, executing, and optimizing integrated demand generation campaigns that drive pipeline and revenue against our vertical market priorities.

What You Will Do

Design, build, and execute integrated demand generation campaigns across email, webinars, paid media, and events to support vertical priorities. Own pipeline and revenue targets for assigned verticals, tracking performance against goals and adjusting tactics as needed.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of experience in demand generation, integrated marketing, or field/campaign marketing, ideally supporting B2B or vertical-focused go-to-market programs.

Requirements

• 3-5 years of experience in demand generation, integrated marketing, or field/campaign marketing
• Working knowledge of email marketing platforms and marketing automation tools
• Experience planning and executing webinars, including promotion, delivery, and lead follow-up
• Experience with paid media campaign management across search, social, and/or display channels
• Some experience supporting or coordinating marketing events, tradeshows, or field marketing activities
• Demonstrated success owning pipeline and/or revenue targets and reporting against them
• Experience partnering closely with Sales teams to align campaigns with sales goals and processes
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience