Specialist Demand Generation

Role Overview

This position is responsible for planning, executing, and optimizing integrated demand generation campaigns that drive pipeline and revenue against our vertical market priorities. The Specialist Demand Generation builds and manages multi-channel campaigns spanning email marketing, webinars, paid media, and events, and works closely with Sales, Marketing Operations, Content, and Product Marketing to ensure programs are aligned to vertical priorities and business goals.

What You Will Do

Design, build, and execute integrated demand generation campaigns across email, webinars, paid media, and events to support vertical priorities. Own pipeline and revenue targets for assigned verticals, tracking performance against goals and adjusting tactics as needed.

Why It Might Be a Fit

This role requires 5-8 years of experience in demand generation, integrated marketing, or field/campaign marketing, ideally supporting B2B or vertical-focused go-to-market programs. The ideal candidate will have a working knowledge of email marketing platforms and marketing automation tools, experience planning and executing webinars, and experience with paid media campaign management across search, social, and/or display channels.

Requirements

• 5-8 years of experience in demand generation, integrated marketing, or field/campaign marketing
• Working knowledge of email marketing platforms and marketing automation tools
• Experience planning and executing webinars
• Experience with paid media campaign management across search, social, and/or display channels
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program