Marketing & GTM Data Analyst

Role Overview

As the first Marketing & GTM Data Analyst, you’ll build the reporting and analytics function, partnering with the Director of Marketing Operations and other teams to power Marketing, Product, SDR, AE, Partnerships, and RevOps.

What You Will Do

You’ll automate recurring GTM analytics, own Marketing and GTM KPI definitions, measure marketing campaigns and sales plays, create reusable campaign and sales play reporting templates, and evaluate and improve MQL, PQL, and account intent scoring models.

Why It Might Be a Fit

You’ll be working in a fast-paced environment where you’ll need to be comfortable adopting new models and modes quickly, integrating AI into your workflows, and continuously pushing the boundaries of what these technologies can do.

Requirements

• Turns vague or complex requests into clear, answerable questions before touching data
• Understands the B2B funnel and how marketing, product-led, partner, SDR, and AE motions interact
• Writes strong SQL directly in a warehouse and across Salesforce objects
• Reconciles messy data across systems and fixes problems at the source
• Has owned or improved a multi-touch attribution setup and reconciled it with CRM data
• Evaluates or tunes lead, PQL, or account scoring models and measures whether they improve conversion
• Operates AI-native: builds AI agents or agentic workflows for analytics

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock options
• Flexible work hours
• Professional development opportunities

Tagged as: Data Analysis