Role Overview
Lead demand generation initiatives, translate marketing objectives into campaigns, and develop strategies to reach key audiences at all stages of the funnel/lifecycle.
What You Will Do
Manage marketing automation, email marketing, and nurture programs, build quarterly plans, and track performance against them.
Why It Might Be a Fit
Push the marketing function forward by leveraging sophisticated tools, automation, and AI in processes and campaign delivery, and improve conversion across the journey.
Requirements
- 5 – 7+ years in B2B marketing, ideally in demand generation or something similar
- Hands-on experience with HubSpot, familiarity with data enrichment, automation, measurement, project management, and design tools used in the marketing function
- Comfort with (and excitement about) data—ability to use data to tell a story and guide prioritization and decision-making
- A clear sense of how funnel metrics tie back to pipeline and revenue
- A knack for getting people on board without needing a title to do it
- A bias toward action and a healthy 80/20 mindset
- No ego, and a genuine love of working as a team
Benefits
- Annual salary range: $110,000 – $120,000
- Health coverage and other health & wellness benefits via BCBS
- Vision care, dental coverage (Delta Dental)
- Paid paternity & maternity leave
- Life & disability insurance
- 401(k) matching
- PTO
- 14 paid holidays
- Positive team culture
- Company laptop, full tech stack, tools, and other resources provided by demandDrive
To apply for this job please visit demanddrive.applytojob.com.
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