Customer Lifecycle Marketing Practice Lead

Role Overview

The Customer Lifecycle Marketing (CLM) Practice Lead serves as the commercial owner and market-facing leader of Merkle’s CLM practice, operating at the intersection of go-to-market strategy, offer development, and senior client leadership.

What You Will Do

Own commercial performance of the CLM practice, develop and maintain the annual CLM growth plan, approve commercial scope, pricing, and deal economics, and articulate Merkle’s integrated CLM story to the market.

Why It Might Be a Fit

This role requires a demonstrated track record of owning or co-owning a practice revenue target, pipeline number, or growth responsibility in a consulting, agency, or services environment, with a strong ability to articulate and sell the strategic connection between loyalty data, CRM audiences, and paid media efficiency.

Requirements

• 12+ years of experience in CRM, loyalty, lifecycle marketing, or marketing technology
• Minimum of five years in a commercial, practice leadership, or client partnership role at a services firm
• Direct experience in loyalty strategy and program design, loyalty technology platform selection or implementation, and program economics
• Experience designing or selling promotional strategy, offer architecture, or gamified CRM experiences at scale
• Working knowledge of one or more lifecycle marketing/ESP platforms
• Familiarity with first-party data strategy, identity resolution, and clean room use cases
• Ability to articulate and sell the strategic connection between loyalty data, CRM audiences, and paid media efficiency to CMO and VP Media buyers

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave