Fan Engagement & CRM Manager

Role Overview

The Fan Engagement & CRM Manager will play a central role in the Customers Direct-to-Fan digital strategy, owning the end-to-end fan lifecycle that converts anonymous and casual fans into known, registered and highly engaged fans.

What You Will Do

Define the lifecycle stages, entry and exit criteria, triggers, frequency and suppression rules; Design and document the lifecycle journeys; Plan delivery in phases, starting with the highest-priority journeys and building towards a complete end-to-end lifecycle.

Why It Might Be a Fit

5+ years’ experience in lifecycle, CRM or customer journey marketing, owning strategy through to launch and optimisation; Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP); Strong measurement mindset: defining KPIs and tracking plans, building dashboards and turning data into clear recommendations.

Requirements

• 5+ years’ experience in lifecycle, CRM or customer journey marketing
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP)
• Strong measurement mindset: defining KPIs and tracking plans, building dashboards and turning data into clear recommendations

Benefits

• Flexible, hybrid working policy
• Excellent salary based on experience and equal pay policies
• Pension, free private healthcare, mental health support, and company sick pay scheme
• 26 days paid holiday (plus UK Bank Holidays)
• Help getting you to work with a season ticket loan and cycle to work scheme
• Enhanced family friendly policies to support new parents
• Social and Cultural Events
• Inspirational Talks
• Learning and Development
• Buddy Programme