Director, Product Marketing – Retention Strategy

Role Overview

The Director, Product Marketing – Retention Strategy is a senior leadership role responsible for shaping and directing the strategic vision of retention strategy across the organization’s product portfolio.

What You Will Do

Direct comprehensive retention strategies across multiple product lines simultaneously, ensuring consistency and differentiation in market positioning.

Why It Might Be a Fit

This role owns the 6 – 12-month strategic roadmap for the retention strategy function and is accountable for building scalable frameworks, mentoring a high-performing team, and ensuring marketing investments deliver quantifiable business impact.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred; MBA a plus.
• 5 – 7 years of progressive experience in retention strategy, with demonstrated leadership responsibility.
• Proven track record of leading go-to-market retention strategies that drive measurable business outcomes.
• Deep understanding of current business trends, competitive dynamics, and marketing methodologies.
• Strong expertise in campaign performance analytics and marketing measurement frameworks.
• Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions.
• Experience managing budgets and making financially sound investment decisions.
• Prior experience building, mentoring, and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.

Benefits

• Market-competitive compensation structure
• Base salary range of $134,363 – $244,036
• Bonus and benefits not included in the salary range
• Total compensation package considered impressive