Product Marketing Manager

Role Overview

The Marketing team is looking for a talented Product Marketing Manager to help convey the benefits of the Encourage program for Educators and Students. This role will work closely with our Product and Partnerships teams to execute our B2B marketing go-to-market strategy.

What You Will Do

Develop and refine buyer personas, cultivate subject-matter expertise, develop content and positioning statements, and collect feedback from the market and market-facing teams.

Why It Might Be a Fit

The ideal candidate will be able to provide industry-level messaging and positioning to clearly articulate value and differentiation for both internal and external audiences.

Requirements

• Bachelor’s degree
• at least seven years of relevant experience
• Minimum five years of experience in B2B marketing
• Experience from a high-tech SaaS company, education tech industry experience preferred
• Experience with go-to-market planning and execution
• Working knowledge of the Pragmatic Marketing approach, with direct experience preferred
• Experience providing industry-level messaging & positioning and clearly articulating value and differentiation
• Experience working closely with field sales teams both to deliver content and to gather feedback
• Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform

Benefits

• Health insurance
• Retirement contributions
• Paid time off
• Other programs that support employee well-being

Tagged as: Salesforce