Data Scientist, Marketing Analytics

Role Overview

Drive analytics and measurement strategy across CRM marketing and performance media programs for North America. Partner with data science peers, data engineering, and marketing teams to turn customer and campaign data into measurable insight.

What You Will Do

Design measurement frameworks, build causal inference models, support marketing campaign performance forecasting, and translate complex analyses into clear recommendations.

Why It Might Be a Fit

The role requires a Senior Data Scientist with experience in measurement frameworks, causal inference models, and marketing campaign performance forecasting.

Requirements

• Design and own measurement frameworks for CRM and performance media campaigns
• Build causal inference models and A/B/n test designs
• Support marketing campaign performance forecasting and target setting
• Partner with agencies and data partners to ensure tracking, data quality, and a consistent measurement taxonomy
• Translate complex analyses into clear, actionable recommendations for non-technical stakeholders
• Leverage and evaluate emerging AI tools and capabilities
• Mentor junior analysts/data scientists on analytics best practices