VP Marketing

Role Overview

The Vice President of Marketing for the Sport Performance Hub leads North America marketing for Oakley, Costa del Mar and other Sport Brands across wholesale and retail. The role sets the regional portfolio strategy, adapts global brand direction to local market needs, and aligns brand, product, channel, consumer, partnership, and commercial plans to deliver growth.

What You Will Do

Develop and execute the North America portfolio marketing strategy and annual plans for the Sport Brands. Lead integrated product launches, communications, ecommerce, retail, wholesale, events, athlete and industry partnerships, and local activation.

Why It Might Be a Fit

The ideal candidate will have 15 or more years of progressive marketing leadership in a multi channel organization of scale, with experience leading multi brand teams, budgets, agencies, partnerships, and integrated marketing programs.

Requirements

• Bachelor’s degree in Marketing, Merchandising, Business, or a related field
• 15 or more years of progressive marketing leadership in a multi channel organization of scale
• Experience leading multi brand teams, budgets, agencies, partnerships, and integrated marketing programs
• Strong strategic, analytical, commercial, communication, and executive influence skills
• Experience with sport, lifestyle, performance, fashion, or consumer brands preferred
• Strong commercial business acumen

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Various employee discounts