Demand Generation Specialist

Role Overview

The Demand Generation Specialist will drive paid media campaign execution and optimisation across the EMEA region, focusing on LinkedIn Campaign Manager, and coordinating third-party media vendor relationships to deliver high-quality Marketing Qualified Leads (MQLs).

What You Will Do

Primary responsibilities include campaign management and execution, vendor and content syndication management, performance optimisation, tracking, and reporting, stakeholder collaboration, and regional support.

Why It Might Be a Fit

The ideal candidate will have hands-on experience managing B2B paid media campaigns, a strong understanding of EMEA privacy regulations, and excellent communication and collaboration skills.

Requirements

• Minimum of 2 years of hands-on experience managing B2B paid media campaigns with a core focus on LinkedIn and paid social channels
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent professional experience)
• Proven hands-on experience executing in LinkedIn Campaign Manager, including audience segmentation, lead gen forms, and campaign setup
• Strong working knowledge of spreadsheet tools (Excel/Google Sheets) for campaign data analysis, pivot tables, and performance reporting
• Solid foundational understanding of EMEA privacy regulations (GDPR) and their operational implications on paid media targeting and lead capture
• Strong verbal and written English communication skills; demonstrated ability to work effectively across multicultural, cross-functional remote teams