Role Overview
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption.
What You Will Do
Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning. Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
Why It Might Be a Fit
We’re looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift.
Requirements
- 6+ years of product marketing experience
- Track record of building positioning from scratch and reworking the positioning of existing products
- Experience building thematic campaigns across product areas
- Uses data to size opportunities, measure impact, and pressure-test strategy
- Experience conducting or directing customer research and translating findings into positioning
- Actively experiments with and adopts AI tools to sharpen and accelerate their work
Benefits
- Equity
- Comprehensive benefits designed to support your life inside and outside of work
- Competitive pay
- Real rewards
To apply for this job please visit boards.greenhouse.io.
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