Role Overview
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption.
What You Will Do
Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning. Make Faire feel simple to customers. Cut jargon, kill messaging that doesn’t matter, and push back on product complexity that won’t land.
Why It Might Be a Fit
This role is for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.
Requirements
- 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
- Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
- Builder who makes order from chaos. Comfortable when the path isn’t obvious, and energized by the chance to create structure where there is none.
- Experience building thematic campaigns across product areas, not just siloed launches.
- Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
- Experience conducting or directing customer research and translating findings into positioning.
- Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.
Benefits
- Competitive pay
- Equity
- Comprehensive benefits designed to support your life inside and outside of work
- Flexible work arrangements
- Opportunities for growth and success
To apply for this job please visit boards.greenhouse.io.
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