VP Content Marketing

Role Overview

We are looking for a VP Content Marketing to provide overall direction and leadership for the Associations’ Content Marketing strategy and programming. The role involves creating a comprehensive vision and strategy for content marketing across the Associations, developing dynamic content to customers via technology platforms, and collaborating with other teams to deliver integrated content marketing plans.

What You Will Do

The VP Content Marketing will be responsible for creating a content editorial calendar, developing and managing content for digital marketing campaigns, customer education needs, and other purposes. They will also oversee the optimization of content for search engines and social media, provide editorial capabilities, and guide the development of best practices for content auditing, evaluation, and curation.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in agriculture lending or agriculture sales and marketing, with an emphasis on technology, adult education, or information technology systems. They will also have 2+ years of leadership experience and a bachelor’s degree in a relevant field.

Requirements

• Bachelor’s Degree in Agribusiness, Agricultural Economics, Marketing, Public Relations, Communications, Journalism, Business or Information Systems
• 6+ years of experience in agriculture lending or agriculture sales and marketing
• 2+ years of leadership experience

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plans
• Paid Time Off (vacation, sick leave, paid holidays, and parental leave)
• Life and disability insurance
• Employee Assistance Program (EAP)
• Wellness programs
• Tuition assistance
• Short-term incentive pay