Role Overview
The Marketing Manager will lead B2B marketing programs to generate qualified leads, attract new customers, grow existing accounts, and expand adoption of FCH’s combined product offering.
What You Will Do
The Marketing Manager will lead the DCC marketing program, develop SEO, AI visibility, paid media, account-based outreach, and lead generation programs, and create and maintain website pages, landing pages, and forms.
Why It Might Be a Fit
The Marketing Manager will need strong writing, editing, grammar, presentation, and communication skills, excellent planning, project management, organization, and attention to detail, and the ability to understand complex products and turn customer needs, engineering information, and product capabilities into clear content and creative assets.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field; a master’s degree is preferred
- At least five years of B2B marketing experience; industrial, engineered, or technically complex products experience is preferred
- Proficiency with Microsoft Office, Google Analytics, Salesforce, and LinkedIn account administration
- Experience with SEO, paid media, marketing automation, email marketing, and account-based prospecting tools is preferred
- Strong writing, editing, grammar, presentation, and communication skills
- Excellent planning, project management, organization, and attention to detail
- Knowledge of B2B websites, SEO, AI visibility, paid media, lead generation, account-based marketing, CRM, campaign attribution, lead routing, and Sales follow-up
- Strong analytical and problem-solving skills
Benefits
- Salary Range: $85,000 – $110,000 plus 10% annual bonus
- 10% annual bonus
To apply for this job please visit recruiting.myapps.paychex.com.
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