Digital Marketing Manager

The Digital Marketing Manager is responsible for executing and optimizing Firestone Walker’s digital presence across social, email, content, influencer, and paid channels. This role plays a key part in bringing brand campaigns to life across digital touchpoints and ensuring our content reaches the right audiences with impact.

Requirements

• 3–5 years of experience in digital marketing, social media, or content roles within lifestyle, CPG, or culturally driven brands
• Demonstrated success creating attention-grabbing media moments on Instagram and TikTok
• Strong understanding of social platforms and digital content best practices
• Experience executing email campaigns and working within CRM platforms such as Klaviyo or similar
• Familiarity with influencer marketing and content partnerships
• Experience managing multiple brands, voices, and calendars simultaneously
• Experience working with or alongside media agencies on paid social campaigns
• Proficiency in social and analytics tools such as Sprout, Later, or similar platforms
• Strong writing and communication skills with attention to detail
• Organized, proactive, and comfortable managing multiple projects at once
• Interest in culture, storytelling, and building brands that connect with consumers

Benefits

• Health Insurance
• Flexible Savings Account (FSA)
• Employee Assistance Program (EAP)
• Company sponsored paid parental leave
• Paid Sick Leave
• 401(k) retirement plan including company paid profit sharing & 4% safe-harbor matching
• Accrued PTO (rate of 13 days per year)
• 10 paid holidays per year
• Employee discount of 50% off food, beer, and merchandise