Director of Performance Marketing

Role Overview

FloSports is seeking a Director of Performance Marketing to lead paid subscriber acquisition across Paid Search and Paid Social. The role requires deep expertise in Google Ads and Microsoft Advertising, as well as strong analytical skills and the ability to distinguish campaign, tracking, demand, and conversion issues.

What You Will Do

The Director will own paid acquisition performance, lead Paid Search and Paid Social strategy and execution, and manage a small team of paid media managers. Responsibilities include building and optimizing campaigns, managing budgets and forecasts, and diagnosing and addressing performance gaps.

Why It Might Be a Fit

The ideal candidate will have 8+ years of progressive experience in performance or acquisition marketing, with a track record of delivering measurable B2C growth. They should also have strong working expertise in Paid Social, particularly Meta, and experience building or co-developing AI-powered tools or workflows.

Requirements

• 8+ years of progressive experience in performance or acquisition marketing
• deep, recent hands-on Paid Search experience in Google Ads and Microsoft Advertising
• strong working expertise in Paid Social, particularly Meta
• proven ownership of substantial paid media budgets
• strong analytical skills and the ability to distinguish campaign, tracking, demand, and conversion issues
• recent experience building or co-developing AI-powered tools or workflows

Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work
• All-hands events hosted in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week