Sales Manager

Role Overview

As a Sales & Retention Manager, you’ll drive membership growth, improve member retention, and support commercial success. You’ll lead sales activity, coach colleagues, and ensure every member journey is seamless. This is a hands-on leadership role where you’ll combine commercial thinking, people leadership, and customer experience to maximise club performance and deliver sustainable growth.

What You Will Do

You’ll take ownership of membership growth, member engagement, and commercial performance across the club. You’ll develop strategies to improve member acquisition, retention, and overall club profitability. You’ll lead sales performance, drive membership sales, and deliver regular sales updates and performance presentations.

Why It Might Be a Fit

You’ll be part of a high-performance culture that rewards ambition, ownership, and results. You’ll have opportunities to enhance your fitness knowledge, deliver Personal Training, and support Group Training products. You’ll also have clear progression opportunities within a growing fitness business.

Requirements

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset and confidence working with KPIs and performance data
• Passion for delivering exceptional customer experiences
• Positive, resilient and solutions-focused approach
• Flexible to work evenings, weekends and Bank Holidays when required

Benefits

• Free Everlast Gyms membership
• 20% colleague discount across all Frasers Group brands
• Eligibility for the Fearless 1000 Bonus Scheme
• Monthly Everlast Champions and Frasers Champion recognition awards
• Funded qualifications, including Level 3 and Level 5 Management & Leadership
• Ongoing sales, leadership and fitness product training
• Clear progression opportunities within a growing fitness business