Manager Marketing Analytics & Media Strategy

Role Overview

As Manager Marketing Analytics & Media Strategy, you will sit at the center of our media planning, planning, analyzing, optimizing, and ensuring that every media euro is invested as best possible. You will plan and control high-reach TV and print campaigns for national and international markets, analyze and interpret media usage data and sales figures, and evaluate the performance of individual media channels.

What You Will Do

Your tasks include planning and controlling high-reach TV and print campaigns, analyzing and interpreting media usage data and sales figures, evaluating the performance of individual media channels, implementing and developing data processes and reporting, conducting contract negotiations with media partners, and driving the efficient use of AI.

Why It Might Be a Fit

We are looking for someone who has a completed study with a high analytical component, several years of professional experience in data evaluation and interpretation, excellent analytical skills, and a deep understanding of numbers. You should also have a good understanding of media measurement and attribution models, and have already worked with media planning and booking tools.

Requirements

• Completed study with a high analytical component
• Several years of professional experience in data evaluation and interpretation
• Excellent analytical skills
• Deep understanding of numbers
• Good understanding of media measurement and attribution models
• Experience with media planning and booking tools

Benefits

• Diverse and challenging job with exciting tasks
• Broad range of design options
• Innovative environment with short decision-making paths and responsibility from day one
• Freedom to take new paths
• Individual learning and genuine meaningfulness