Digital Marketing Manager, Contrast Media Portfolio

Role Overview

The Digital Marketing Manager, Contrast Media Portfolio is responsible for developing and implementing digital marketing campaigns and programs that leverage data, marketing automation, and AI-enabled technologies to enhance customer engagement, generate qualified sales opportunities, and improve campaign performance across the portfolio.

What You Will Do

Develop and execute targeted digital marketing campaigns and programs, manage and optimize the digital marketing technology stack, and support maintenance of the Contrast Media Portfolio digital ecosystem.

Why It Might Be a Fit

This role requires a proven track record of successfully managing and supporting multi-channel marketing campaigns, hands-on experience with digital marketing tools and software, and strong organizational, communication, analytical, project management, and problem-solving skills.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, Computer Science, or a related field.
• 7+ years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a related field, preferably in the pharmaceutical or healthcare industry.
• Proven track record of successfully managing and supporting multi-channel marketing campaigns from planning through execution, measurement, and optimization.
• Hands-on experience with digital marketing tools and software, including CRM, marketing automation, analytics, or related marketing technology.
• Strong organizational, communication, analytical, project management, and problem-solving skills.
• Knowledge of regulated promotional environments, digital privacy, consent, and compliant marketing practices preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life insurance
• Disability insurance
• Accident insurance
• Tuition reimbursement

Tagged as: Data Analysis, Project Management