Senior Customer Marketing Manager, Organized Customer – Immunology

Role Overview

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain. Marketers are masterful storytellers accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners.

What You Will Do

Supports the development and execution of the customer strategy and the end-to-end integrated customer experience, responsible for planning and executing seamless, well-integrated marketing campaigns, oversees the design and creation of core materials, and hypothesizes and conducts experiments for creative content iteration.

Why It Might Be a Fit

This Sr. Customer Marketer position is critical to successfully delivering the Marketing Team Vision & driving our rapidly expanding Immunology business. The role requires a Senior Customer Marketer to consistently perform at a proficient level, leveraging competencies across the business in a consistent, integrated way.

Requirements

  • Bachelor’s degree
  • Two years of marketing experience or one year of marketing experience and an MBA
  • 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
  • MBA or other related graduate level degree preferred
  • Marketing experience in relevant industries
  • Experience working in an omnichannel (including field) marketing
  • Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
  • Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
  • Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
  • Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
  • Launch experience

Benefits

  • Dental insurance
  • Vision insurance
  • Discretionary annual bonus
  • Other benefits (link provided)

To apply for this job please visit roche.wd3.myworkdayjobs.com.


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