Digital Marketing Director – Marketing Automation and Channel Operations

Role Overview

The Digital Marketing Director – Marketing Automation and Channel Operations role will play an essential part in transforming the existing channel management organization into a modern demand-generation operations and marketing automation organization. The Director will oversee the development of new skills in marketing automation, journey orchestration, campaign operations, personalization, testing, and performance optimization.

What You Will Do

The Director will build and operationalize a new demand-generation operations capability, including campaign orchestration, audience activation, nurture execution, lead/customer journey operations, testing, measurement, and continuous optimization. The Director will also own the business strategy, roadmap, governance, adoption, and optimization of the marketing technology capabilities that enable demand generation, personalization, channel activation, and measurement.

Why It Might Be a Fit

The role requires a strong understanding of modern martech ecosystems, including marketing automation, CMS, CRM/customer data, analytics, identity/audience management, personalization, and cross-channel lifecycle strategy (email, SMS, in-app, on-site messaging), and learning management systems like Docebo. The Director will also need to demonstrate ability to translate business and marketing strategy into technology, data, process, and operating-model requirements.

Requirements

• 8 years of experience in digital marketing channel management
• 5 years of experience in leading or building a demand generation or lifecycle marketing team leveraging marketing automation strategies
• Proven ability to build and lead digital marketing teams and deliver large-scale, cross-organizational initiatives with multiple complex workstreams across a digital ecosystem
• Strong understanding of modern martech ecosystems, including marketing automation, CMS, CRM/customer data, analytics, identity/audience management, personalization, and cross-channel lifecycle strategy (email, SMS, in-app, on-site messaging), and learning management systems like Docebo
• Demonstrated ability to translate business and marketing strategy into technology, data, process, and operating-model requirements
• Strong foundation in data-driven decisioning, testing methodologies, and measurement frameworks
• Excellent communication, stakeholder influence, and organizational leadership skills
• Bachelor’s degree or equivalent experience

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Voluntary lifestyle benefits
• Other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being

Tagged as: Data Analysis