Business Data Scientist, Marketing

Role Overview

As a Business Data Scientist, Marketing, you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars.

What You Will Do

You will define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.

Why It Might Be a Fit

You will be seen as an expert within our team on all things that relate to media incrementality, MMMs, MMTs and digital measurement methodologies such as channel level experiments and brand lift tools. You will maintain global consistency, while keeping regional focus.

Requirements

• Master’s degree in a quantitative discipline such as Mathematics, Economics, Statistics, Engineering, Sciences, or equivalent practical experience
• 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases and doing statistical analysis
• Experience in causal inference, A/B testing, statistical modeling, or machine learning
• Experience in campaign brand or conversion lift measurement and using analytical insights to guide media planning or experience working in digital marketing: performance incrementality geo experiments (match market tests)

Benefits

• bonus
• equity
• benefits