Senior CRM Analyst (Salesforce Marketing Cloud)

Role Overview

The Senior CRM Analyst will design, implement, and optimize omnichannel relationship rules, lead the adoption of Artificial Intelligence in CRM, and manage data and segmentation. The role requires a strong partnership with various areas, including E-commerce, Media/Performance, Data, and Creation.

What You Will Do

The Senior CRM Analyst will execute A/B/Multivariate testing, measure the real incremental value of CRM campaigns, and guarantee the governance of the platform from data ingestion to compliance rules.

Why It Might Be a Fit

The ideal candidate will have practical and advanced experience in Email Studio, Mobile Studio, Automation Studio, and Journey Builder, as well as mastery of Salesforce Marketing Cloud and high analytical capacity.

Requirements

• Bachelor’s degree in Administration, Marketing, Advertising, and Propaganda, and/or related areas
• Practical and advanced experience in Email Studio, Mobile Studio, Automation Studio, and Journey Builder
• Mastery of Salesforce Marketing Cloud: Data Languages and Personalization
• High Analytical Capacity: Advanced experience with Web Analytics tools, data visualization, and modeling in Excel/Google Sheets

Benefits

• Shared Health Plan
• Dental Plan
• Transportation Allowance
• Meal Allowance
• Monthly Product Kit
• 100% covered Telemedicine and Online Therapy (extended to dependents)
• Life Insurance
• Wellhub

Tagged as: Salesforce